LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networ